Have you ever bought something because a well-known person on Instagram or someone you admire used it? Guilty! And so is a huge 84% of consumers! Influencers aren’t called influencers for nothing, they’re a trusted voice and that’s why you need them promoting your business!
Influencer Marketing isn’t new, but it’s an extremely affective way for your business to not only get content but generate sales and build brand awareness. What makes today’s influencer marketing effective is that it is perceived as more authentic and trustworthy. Influencers have a rapport with their fans (which is likely your target audience!) and their recommendations aren’t dismissed as fake or sponsored endorsements. Instead, their followers often swear by the recommendations made by their favourite influencer. The influencer marketing is set to increase and be bigger than ever in 2020!
We have built amazing relationships with so many beautiful and talented influencers over the past few years so it’s important to us that we teach you what to look for, who fits your niche and the most important one; what is a genuine organic following and what is not.
What is a Mass Collaboration Team??
Do you have a product launch you are wanting maximum reach? Or a saturation on social media with mass posting at the same time with up to 50 influencers? A Mass Collaboration is an agreement made between you, the brand and multiple parties in exchange for product or an agreed price plus product. Generally, in a mass collaboration, the influencer has min 2K+ following and you can expect 5-10 images, 1-2 posts and 2-3 stories promoting your products. It is a once off agreement for exposure and set to be at a time of mass posting to get the most out of the marketing strategy.
What you’ll receive:
Collaboration setup – We will advertise for a large group of influencers, either 30 or 50 depending on your package. We will then liaise with them in a group chat, monitor the group posting and collect all content, delivered to you via dropbox.
Want a legal binding contract to protect your brand?
9 times out of 10 influencers and collaborators are AMAZING! But we recommend having a legal contract in place to protect your outlay in product/fees you have paid. Included in your purchase is an editable template contract which can be sent direct to team members.This process can take approx. 30 days to complete
I’d like to update you with some feedback on how the Mass Collab went last week on the 8th of July.
It was a very easy well planned out event. I gave Danielle direction of the feeds I’d like to work with, I was later provided with accounts to approve, all were great options. I was then given their details. I provided each account a gift to the value of up to $30 over all 30 accounts.
Some accounts went above and beyond with their gift providing in excess of 50 images, some only provided 3, so that was disappointing, however to be expected.
Danielle organised a chat group, both her and I commented instructions, hype, captions and items to share. All worked well.
The night of the launch, all the accounts posted commented, and general engagement that exceptionally well.
Following instructions were sent by me to share some extra stories and the group of girls all did it willingly, they were an fantastic team to work with, most of which I’d love to work with again, I also have a lot of content to share over the next week and months.
This is the first time I have done such a big launch of colours and I couldn’t have imaged doing it any other way, it made a massive impact.
My monetary results were a bit slower than I had thought give the almost spam like posts, however my wholesale interest has come in very strong.
I can’t thank Danielle enough for how much she has helped guid me back from the cliffs edge.
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