Have you ever bought something because a well-known person on Instagram or someone you admire used it? Guilty! And so is a huge 84% of consumers! Influencers aren’t called influencers for nothing, they’re a trusted voice and that’s why you need them promoting your business!
Influencer Marketing isn’t new, but it’s an extremely affective way for your business to not only get content but generate sales and build brand awareness. What makes today’s influencer marketing effective is that it is perceived as more authentic and trustworthy. Influencer’s have a rapport with their fans (which is likely your target audience!) and their recommendations aren’t dismissed as fake or sponsored endorsements. Instead, their followers often swear by the recommendations made by their favourite influencer. The influencer marketing is set to increase and be bigger than ever in 2021!
Finding the right Brand Rep Team can be extremely daunting! We can take the hassle out of this for you!
We have built amazing relationships with so many beautiful and talented influencers over the past few years so it’s important to us that we teach you what to look for, who fits your niche and the most important one; what is a genuine organic following and what is not.
What is a Brand Rep Team??
Brand Rep Team is a long-term relationship that is continual every month with products and/or fee. You can expect 1 post weekly/fortnightly and a few stories as well as continued content (photographs). This is usually done for micro influencers 1k-10k following. It is more cost effective as it’s generally just the cost of the product in exchange for content and posts.
Please note, there is no guarantee that product only will be enough for some accounts.
The difference between brand rep & influencer collaboration
A brand rep is someone with a smaller following (between 1-10k) who works with businesses on a contract term (usually 3-6 months) in exchange for product, imagery and consistent marketing while building a team. It is a consistent form of marketing for your brand.
An influencer has a higher number of followers (usually 10k+) who does one-off (or longer term if agreed to) projects for a brand and charges a fee. You would also be required to send the product on top of this fee. Terms and conditions vary depending on the business and their requirements.
Collaborations require a marketing budget, whereas brand reps are in exchange for product.
What you’ll receive:
We will put together a search including graphic and caption that we will promote in the rep community which will help you with exposing your brand and gaining some new followers.
We will send you a shortlist of reps and then liaise back and forth with the reps to get an agreement in place and send through their addresses and info for you to send product out. Please note, we cannot guarantee people will apply. If you do not get enough people apply, we will send ALL applicants (not just a shortlist). If you do not want to work with any of the accounts that applied through the search, we can do a manual scout for brand reps for you (this will incur an additional fee of $100).
We recommend a brand having 10 reps on the go at once. This means 10 people sharing your page weekly and producing content.
Included in this service is a legal binding contract which we will have signed by your reps when setting up the team. 9 times out of 10 influencers and collaborators are AMAZING! But we recommend having a legal contract in place to protect your outlay in product/fees you have paid. Included in your purchase is an editable template contract which can be sent direct to team members.
Please allow a 14 day turnaround time***